What is Victory Project?

Ajinomoto Group is the biggest Global Supplier of Amino Acids in the world has know-how & technology of application of Amino Acids. In other words, utilizing the usefulness of amino acids (umami and functions) is the specialty of the Ajinomoto Group. The Victory Project is an activity that takes full advantage of this strength of ours.

The Victory Project® began in Japan since 2003, Ajinomoto Co, Inc., Japan has been working on the Victory Project® which a cooperative project with the Japanese Olympic Committee to support the conditioning of top-level athletes in Japan and conducting nutritional support activities utilizing the power of amino acids, including providing Ajinomoto Group products such as amino VITAL® and promoting the Winning Meals Kachimeshi® to sport athletes to improve their international athletic performance and increase the number of medals they win. Since 2018 six Ajinomoto Group subsidiaries in the ASEAN region have pursued the ASEAN Victory Project® with sports associations, athletes, and sports schools in their respective countries. For Ajinomoto Thailand, the project was initiated in 2018 by supporting the sport nutrition program including knowledge and amino based products to Thailand Volleyball Association. With its tremendous success results, the company has been expanding nutrition supports to the Badminton Association of Thailand since 2020.

Our activities are not limited to accompanying athletes to competitions/tournaments and providing dietary support. We consider solutions to food-related issues by taking into account the characteristics of each sport and the challenges faced by each athlete, and conduct study sessions on food and nutrition. We provide recipes and dietary advice so that athletes can continue to practice Kachi-Meshi®.

Kachi-Meshi® or Winning meals

Kachi-Meshi® which means “Winning Meals” is a program about how to properly provide meals to help prepare an athlete achieving his best performance through tasty nutrition-balanced food together with sharing nutrition and amino acids benefit knowledge for their highest potential development during preparation and exercise period which is very important stage that athletes have to gain full nutrition balance and proper practice to avoid injury that may occur before and during competition.

The increasing athlete's achievement whether through the increment of his recorded physical performance even better through medals achievements can be a valid proof that beside physical and technical trainings, meal consumption as a nutrition intake process can help the body to perform its best performance.

We, Ajinomoto, a global manufacturer of high-quality food and amino acid based products which has been contributing to food, health and nutrition are proud taking part in supporting better nutrition to athletes by unlocking the power of amino acids and umami taste which is our key expertise through various activities and products contributing to the successful performance of athletes in the international competitions.

The basic concept of Winning Meals (Kachi-Meshi®) is to create a daily local menu plan addressing the specific goal of athletes resulting in building winning physiques for optimum performance during international tournaments.